Messages sent to users and customers as advertisement or promotion through cell or Smartphone is known as SMS Marketing. An integral part of digital marketing it was conceived and metamorphosed during the dawn of 2000.
Due to wide spread usage of cellular phone,
Mobile Email Marketing has become an influencing factor for effective online marketing. Moreover, studies have shown that over 90% of the world’s population makes use of mobile phone, creating the perfect platform to carry out SMS Marketing Services. Besides being an amazing channel for staying in touch with interested customers, through SMS Messaging Service, an online marketer can as well expect higher return on investment (ROI). With 8.6 trillion text messages delivered annually all across the globe, marketing teams are no doubt finding SMS Marketing to be an extremely rewarding channel for running mobile campaigns but are we all sure about the techniques which makes it so successful? If not, here are few tips that can make our discussion SMS marketing clearer.
Effective SMS Marketing Practice
- Offers through SMS
For businesses like trade store or outlets, SMS allows them to promote offers and discounts directly to consumers. This works quite well because it can persuade likeminded consumers or interested SMS tools customers.
- Stress on “Timing”
To make sure that the planned SMS campaign come out with flying colors, it is essential to emphasize on time. Normally, a text message sent during busy working hours might not bear as much fruit as much from a SMS delivered on Saturdays and Sundays, when customers will be relaxing the weekend. Likewise, when a consumer purchases a product, a message can be delivered to him/her regarding related products. Furthermore, SMS which are composed stating expiry date about the service or product can garner quick result.
- Short and Simple:
Since now days people remain occupied maximum of the time, it is important that the text is short, crisp and contains the actual message. According to SMS Marketing Statistic, mobile email marketing can be successful if the main point of the promotion is covered within 160 characters.
- Avoid Spamming
While crafting campaigns and promotional activities, it is vital to remember that sending SMS is a privilege for the online marketers but not a lawful right. So disturbing a customer with frequent messages or text with no point will spoil the brand’s reputation. Furthermore, no one appreciates spam, thus take care to stay away from it.